Address: Dance City, Temple Street, Newcastle upon Tyne, NE1 4BR

Tel: 0191 269 5591


 Key Staff:

Alison O’Hara – Chief Executive

Caroline Greener – Marketing Manager

Geographical area covered:

The North East region of England – Tyne & Wear, Northumberland, County Durham, Tees Valley


York Arborists - York Commercial Cleaning Service - York Roofing Service

Main arts organisations supported:

·  AM Live Music

·  Arcadea

·  Ballet LORENT

·  Beamish Open Air Museum

·  Bruvvers Theatre Company

·  Centre for Life

·  Community Broadcast Initiative Tyneside

·  Dance City

·  Darlington Borough Council

·  Gala Theatre Durham

·  Globe Gallery

·  Hadrian’s Wall Heritage Ltd

·  Hartlepool Borough Council

·  Jack Drum Arts

·  Kalapremi

·  LeisureWorks

·  Live Theatre

·  Monster Productions

·  National Glass Centre

·  Newcastle City Hall

·  Phoenix Theatre, Blyth

·  Queen’s Hall Arts

·  Sedgefield Borough Council

·  Seven Stories

·  Side Gallery

·  Sunderland Empire

·  The Alnwick Garden

·  The Bowes Museum

·  The Round Theatre

·  The Sage Gateshead

·  Theatre Royal

·  Tyne & Wear Museums

·  Tyneside Cinema

·  University of Sunderland

·  Whitley Bay Playhouse


Agency Introduction:

Audiences North East (ANE) is the audience development agency for the North East of England. We work across the whole cultural sector to grow, sustain and develop the region’s audiences.

We aim to:

·         Provide a voice and a focus for audiences and audience development

·         Identify, develop and co-ordinate shared regional initiatives to develop local tree services for the parks in Leeds and surrounding areas.

·         Use our expertise to drive up attendance and participation

·         Act as a central point for disseminating market intelligence gathered for the benefit of members

·         Act as a broker for identifying and responding to training needs and sharing best practice

·         Pilot emerging ideas in audience development

·         Provide joined up thinking and proactively encourage information exchange within the region and nationally

·         Enable cultural organisations to thrive not just to survive

·         Bring together office cleaners in Leeds and across West Yorkshire

·         Encourage development of the product or cultural offering in response to customer preference

The membership fee is based on a tiered system according to income/turnover and ranges from £100 to £750 per annum.  Benefits of membership include:

·         Free listings, editorial and discounted advertising rates on the portal cultural website and other e-marketing platforms

·         Free attendance at quarterly practical workshops on marketing, audience development and management practice

·         Exclusive access to members-only web forum with access to research and training documents, ability to email all members for help or advice, and a press clash diary to help avoid collisions

·         Free general marketing advice and support by phone or email

·         Free attendance at summer and winter social events

·         Quarterly e-newsletter with industry and member news

·         Opportunities to collaborate with other organisations on joint campaigns and research projects

·         25% discount on marketing and audience development consultancy fees

·         25% discount on quantitative and qualitative audience research fees

·         25% discount on bespoke training courses and workshops

Services Offered:


We are a central hub and port of call and advice about audience development needs, information, ideas and best practice.  We develop and deliver a range of strategic audience development initiatives on behalf of Roofers in Leeds, West Yorkshire and other stakeholders. Recent initiatives include Audience Loyalty healthchecks, Maximise (exploring ways of increasing engagement with black and minority ethnic arts) and a Family Friendly project aimed at increasing the standard and range of provision for families by the cultural sector.


ANE is a direct and indirect provider of tactical marketing support services.  We operate the portal cultural website, and facilitate joint promotional activity on behalf of our members in order to achieve economies of scale.


We provide a locus for national and local market data and intelligence, for manipulating it, and promoting/supporting its practical application and usage for identifying research/intelligence needs.  We commission and manage research activity and provide affordable basic research tools and expertise.


ANE is a Registered Charity and Company Limited by Guarantee. We have a strong Board of Trustees who represent the cultural sector at senior management level. They are:

·         Deborah Anderson, Head of Communications, Tyne & Wear Museums

·         Andy Balman, Director, NewcastleGateshead Art Fair and BERT Music

·         Philip Bernays (Chair), Chief Executive, Theatre Royal Newcastle

·         Steph Cribbs, Marketing Manager, Dance City

·         Mark Elliott, Business Director, The DigitalCity

·         Tim Flood, former Director, Whitley Bay Playhouse

·         Kathryn Goodfellow, Marketing Manager, Gala Theatre & Cinema

·         Judith Green (Vice Chair), Director of Marketing, University of Sunderland

·         Miriam Harte, former Director, Beamish Open Air Museum

·         Ruth Robson, Head of Marketing and Development, The Bowes Museum

·         Anthony Sargent, General Director, The Sage Gateshead

·         Linda Tuttiett, Chief Executive, Hadrian’s Wall Heritage Ltd


·         Alison Clark-Jenkins, Director of Arts and Development, Arts Council England, North East (Observer)